mini brand solopreneur sprint

Tideway Advisory

Tideway Advisory brings the roles of CFO and COS together on a fractional basis to help founders, presidents or CEOs who are on their entrepreneurial journey. Tideway provides financial expertise and leadership skills with a full-time attitude, while also making business fun again for the people who are running it.

BEHIND THE BRAND

I want my clients to feel a sense of certainty and calmness.

This brand drew inspiration from the owner Alyssa, who grew up near the ocean and has an ongoing love for travel. The primary logo features an extension on the "A" to represent the meaning of the business name; “a route or channel to get you where you need to be”. It also highlights the first letter in Alyssa's name. Using an elegant uppercase sans serif typeface feels strategic but also empathetic and is both timeless and modern. We also wanted to tie Tideway’s brand colours to the blues and natural tones found near the ocean and pair them with a sunset orange that speaks to Alyssa’s warm and humble approach to business.

Collaborative

Strategic

Supportive

Empathetic

Approachable

Honest

“I loved working with Kind Nature Creative! The ability to have such expertise for an affordable price was amazing. Great questions were asked in order to understand what I wanted my brand to represent and the process was made very easy. Working with Kind Nature Creative was without a doubt worth the investment, the end product is something that I am very proud to share! ”

— Alyssa, Tideway Advisory

A woman sitting at a desk with a laptop, phone and a plant.

Introducing Solopreneur Sprints

Brand and website design for the new business owner ready to say ‘see ya never’ to DIY days.